The illustration's point is that our society has turned Christmas into cheap gimmicks and sales pitches. No one--- not even stories that teach the "true" meaning of Christmas--- is safe from the hustle and bustle of the economic profit and cheesy lines. I agree with this because it seems that the media makes millions of dollars off of toys from films that give examples of the "true" meaning of Christmas. This type of marketing is contradictory to what these movies claim to teach about the "spirit of giving".
The visual tools in this article are very effective because it presents the reader with the stereo-typical view of Americans today's society; the large shopper filled with "Christmas cheer" and enchanted by the number of items. The surrounding shelves filled with items on sale show how materialistic our society has become, and the Visa card is the like the key to the gates of paradise for the bright and bushy-eyed customer.
The shopper's overall appearance can be compared to a "Who"(a what?) from How the Grinch Stole Christmas. The depiction characterizes Americans as obsessed with buying the true meaning of Christmas. The shopper is not necessarily male or female, is dressed in bright "holiday" clothing and has the empty expression of a dumb oaf. This image is necessary for showing that Americans are the same when it comes to Christmas.
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